Privacy Policy

1. Introduction

AltDraft ("we," "our," or "us") operates altdraft.com, a sports analytics platform that provides NFL and NBA re-draft analysis. This Privacy Policy explains how we collect, use, and share information when you visit our website.

We use Google AdSense to display advertisements and Google Analytics to understand how visitors use our site. This policy complies with applicable privacy laws including GDPR (EU), CCPA/CPRA (California), and U.S. state privacy laws.

2. Information We Collect

2.1 Automatically Collected Information

When you visit AltDraft, we and our third-party partners automatically collect:

• Device & Browser Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, referral source, click behavior
• Cookies & Tracking Technologies: See Section 3 below

2.2 Voluntarily Provided Information

If you subscribe to our newsletter or contact us, you may provide:

• Email address
• Name (optional)
• Any information you include in messages to us

2.3 We Do NOT Collect

We do not collect payment information, Social Security numbers, precise geolocation data, or sensitive personal information beyond standard web analytics.

3. Cookies & Tracking Technologies

3.1 Google AdSense

We use Google AdSense to display ads. Google and its partners use cookies to:

• Serve personalized ads based on your browsing history
• Measure ad performance and frequency capping
• Prevent fraud and abuse

Third-party vendors (including Google) use cookies to serve ads based on prior visits to this site and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to AltDraft and other sites across the Internet.

Learn more: How Google uses information from sites that use our services

3.2 Google Analytics

We use Google Analytics (tracking ID: G-KSVW35MHV4) to understand how visitors interact with our site:

• Page views and session duration
• Traffic sources (search, social, direct)
• Geographic region (country/state level, not precise location)
• Device type and browser

Google Analytics data is retained for 26 months. Learn more: Google Privacy Policy

3.3 Your Cookie Choices

You can control cookies through:

• Browser settings: Most browsers allow you to refuse cookies or delete existing cookies
• Google Ad Settings: Manage ad personalization
• NAI Opt-Out: Network Advertising Initiative opt-out page
• Google Analytics Opt-Out: Browser add-on

4. How We Use Information

We use collected information to:

• Operate and improve the website
• Understand user behavior and content preferences
• Display relevant advertisements via Google AdSense
• Send newsletters (only if you subscribe)
• Respond to inquiries and support requests
• Comply with legal obligations

5. Information Sharing

5.1 Third-Party Service Providers

We share information with:

• Google (AdSense & Analytics): For advertising and analytics purposes as described above
• Hosting provider (Vercel): To operate the website infrastructure
• Email service provider: To send newsletters (if you subscribe)

5.2 Legal Requirements

We may disclose information if required by law, court order, or to protect our rights, safety, or property.

5.3 Business Transfers

If AltDraft is acquired or merged, user information may be transferred to the new owner.

5.4 We Do NOT Sell Data

We do not sell your personal information for monetary consideration. However, sharing data with advertising partners (like Google AdSense) may qualify as a "sale" or "sharing" under certain state laws — see Section 7 for opt-out rights.

6. Data Security

We implement reasonable security measures to protect information from unauthorized access, disclosure, or destruction. However, no internet transmission is 100% secure — use the site at your own risk.

7. Your Privacy Rights

7.1 All Users

You can:

• Opt out of Google personalized ads (see Section 3.3)
• Opt out of Google Analytics tracking (browser add-on)
• Unsubscribe from our newsletter (link in every email)
• Block cookies via browser settings

7.2 California Residents (CCPA/CPRA)

Under California law, you have the right to:

• Know: Request disclosure of what personal information we collect, use, and share
• Delete: Request deletion of your personal information
• Opt-Out of Sale/Sharing: Opt out of data sharing for targeted advertising
• Correct: Request correction of inaccurate information
• Limit Use: Limit use of sensitive personal information (we do not collect sensitive data)
• Non-Discrimination: Exercise rights without penalty

To exercise these rights, email contact@altdraft.com with "CCPA Request" in the subject line.

7.3 Other U.S. State Residents

Residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Utah, and Virginia have similar rights to those listed above under their respective state privacy laws.

Contact contact@altdraft.com to exercise your rights.

7.4 European Union Residents (GDPR)

Under GDPR, you have the right to:

• Access, correct, or delete your personal data
• Object to or restrict processing
• Data portability
• Withdraw consent (where processing is based on consent)
• Lodge a complaint with your local data protection authority

Our legal basis for processing: Legitimate interests (analytics, site operation) and consent (AdSense personalized ads, newsletter).

7.5 Global Privacy Control (GPC)

We honor Global Privacy Control signals for opt-out requests in applicable states (CO, CT, MT, NE, NH, TX, MN, NJ, MD, and others as required by law).

8. Children's Privacy

AltDraft is not directed to children under 13 (or 16 in the EU). We do not knowingly collect information from children. If you believe we have collected data from a child, contact us immediately.

9. International Users

AltDraft is operated in the United States. If you access the site from outside the U.S., your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from your country.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the site after changes constitutes acceptance.

11. Contact Us

For privacy questions, data requests, or to exercise your rights:

Email: contact@altdraft.com

Website: altdraft.com/contact